Wednesday, December 14, 2022: Betway, a well-known international online gaming and betting company, has just been named the official title sponsor of SA20, launching Betway SA20. The innovative multi-year partnership will increase the visibility of both brands in significant international markets, providing the Betway SA20 a global presence in its first year.
SA20 joins Betway’s enviable sponsorship portfolio that includes agreements with Cricket South Africa and Cricket West Indies. The Super Group-owned brand also have a brand ambassador agreement with globally renowned voice of the game, Kevin Pietersen, who regularly writes a column on the Betway Insider; the brand’s editorial hub.
With the end goal of being South Africa’s number one sport and entertainment brand, Betway SA20 has ambitions to be the biggest cricket league in the world outside of India and aims to inspire a new generation of players and fans.
The agreement comes as the excitement continues to build for the tournament before the first ball is bowled between MI Cape Town and Paarl Royals at Newlands on January 10.
CEO of Betway Anthony Werkman stated:
“Betway continues to establish itself as the top seller with our cricket product on our sportsbook, therefore it’s a wonderful honor for us to be named the title sponsor of the first Betway SA20.”
“We are thrilled to see the Betway brand continuing to exhibit its long-standing dedication to the sport with the other top-tier sponsorship, especially with the competition attracting attention from all around the world and the great excitement building for the beginning of the event.”
Betway SA20 League Commissioner Graeme Smith stated:
“We are pleased to welcome Betway to our increasing network of invested partners, and this represents another important milestone for us.”
We are excited to see the Betway SA20 expand to new territories and audiences around the world because they are a worldwide organization with a deep interest in cricket.
The main T20 league of South Africa will begin play on January 10 with 33 games being played in six recognizable cities throughout the country: Pretoria, Johannesburg, Durban, Gqeberha, Cape Town, and Paarl. On February 11, the Wanderers in Johannesburg will host the Grand Final, during which the first-ever Betway SA20 champions will be crowned. The World Cup-winning talents Jos Buttler, and other top T20 players will be on display.
Teams affiliated with renowned IPL clubs will compete in the competition, which has already signed a 10-year broadcast deal with one of India’s top sports networks, ViacomSports 18.
The participating teams are the Sunrisers Eastern Cape, Paarl Royals, Pretoria Capitals, Joburg Super Kings, and Durban’s Super Giants.
Betway is a member of Super Group, a multinational digital enterprise that offers top-notch entertainment to the gaming and betting audience throughout the world.
Background of Betway
Super Group (SGHC) Limited is the investment company for two of the most well-known names in online gambling and sports betting: Spin and Betway. Betway is a renowned provider of multi-brand online casinos. The group is licensed in several countries and is listed on the New York Stock Exchange (NYSE ticker: SGHC). It also holds market-leading positions in important markets across Europe, the Americas, and Africa.
The group’s scalable business model and cutting-edge technology enable quick and efficient entry into new countries, supporting its profitable sports betting and online gaming products. Its in-house marketing and database management engine gives it the ability to safely offer a distinctive and tailored customer experience. For more information, you can also consult www.sghc.com.
The Betway Group is a top supplier of cutting-edge and thrilling entertainment in the sports betting, casino, and esports betting industries. The company, which was established in 2006, operates in a number of authorized internet markets. Betway takes pride in offering its clients a personalized, enjoyable, and knowledgeable betting experience that is accompanied by a safe, secure, fair, and responsible environment.
The International Betting Integrity Association (IBIA), the iGaming European Network (iGEN), the Independent Betting Adjudication Service (IBAS), the Sports Wagering Integrity Monitoring Association (SWIMA), and the Betting and Gaming Council (BGC) are among the illustrious organizations in which Betway is a member. Additionally, Betway has received ISO 27001 certification from the reputable international testing organization eCOGRA.
